Is there a Unity equivalent to FlashVars?

When you embed Unity content into a web page, is there an equivalent to FlashVars? I.e. I want to pass some information into the Unity game when it is embedded, can this be done?

Read this page in the docs about using SendMessage to pass information between Unity and the web page.

you don't need to use something like flash vars. you can use javascript functions to call unity functions and there are methods like Application.ExternalEval () to execute javascript code on the web page. see this page.